Privacy Policy

01

Information We Collect

We collect information you provide directly when you use our website, fill out a contact form, or communicate with us. This includes:

• Contact information — name, email address, phone number, and company name when you fill out our contact or booking form.
• Business information — details about your business, monthly advertising budget, and current marketing challenges that you share with us.
• Communications — emails, messages, and other correspondence you send to us.
• Usage data — pages visited, time spent on pages, browser type, device type, and referral source, collected automatically through cookies and analytics tools.

We do not collect sensitive personal information such as financial data, health records, or government identification numbers.

02

How We Use It

We use the information we collect to:

• Respond to your enquiries and schedule strategy calls
• Provide performance marketing services to clients who engage us
• Send relevant communications about our services (only where you've opted in or have an existing business relationship with us)
• Improve our website and understand how visitors engage with it
• Comply with legal obligations

We will never sell your personal data to third parties. We do not use your information for automated decision-making that produces significant legal effects.

03

Cookies & Tracking

Our website uses cookies — small text files stored on your device — to understand how visitors use the site. We use:

• Essential cookies — required for the website to function correctly (e.g., form security tokens).
• Analytics cookies — to understand traffic patterns and improve the site. We use Google Analytics, which collects anonymised data about your visit.
• Marketing pixels — if you visit via a paid advertisement, advertising platforms (Meta, Google) may set tracking pixels to measure campaign performance.

You can control cookie behaviour through your browser settings. Disabling cookies may affect site functionality. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when a new cookie is set.

04

Third-Party Services

We use a small number of trusted third-party services to operate our website and business:

• Hostinger — website hosting. Your data may pass through their servers in accordance with their privacy policy.
• Google Analytics — website analytics. Data is anonymised and governed by Google's privacy policy.
• Meta & Google Ads — advertising platforms. If you arrived via a paid ad, these platforms may have set tracking cookies per their own policies.
• Email service providers — we may use a third-party email tool to manage communications. We only share your email address with such a provider as needed to contact you.

We do not share your personal information with third parties for their own marketing purposes.

05

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law.

• Contact form submissions — retained for up to 2 years, or until you request deletion.
• Client data — retained for the duration of the engagement and for a reasonable period afterwards for business records purposes (typically 5 years).
• Analytics data — retained by Google Analytics per their default retention settings (26 months).

When data is no longer needed, we securely delete or anonymise it.

06

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you.
• Correction — request that we correct inaccurate or incomplete data.
• Deletion — request that we delete your personal data ("right to be forgotten").
• Portability — request your data in a structured, machine-readable format.
• Objection — object to processing based on legitimate interests or for direct marketing.
• Restriction — request that we restrict processing of your data in certain circumstances.

To exercise any of these rights, email us at hello@apossle.com. We will respond within 30 days.

07

Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. Our website is served over HTTPS. Contact form submissions are transmitted securely.

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we maintain appropriate safeguards in line with industry standards.

08

Children's Privacy

Our website and services are intended for business professionals and are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will delete it.

09

Policy Changes

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically.

Continued use of our website after any changes constitutes your acceptance of the updated policy.

10

Contact Us

If you have any questions about this privacy policy or how we handle your personal data, please get in touch: